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Lidl US

As a graphic designer on Marketing's Creative Hub team, I help bring campaigns to life through visual communication. From in-store signage and out-of-home advertising to digital marketing and print collateral, I lead the creative execution of marketing assets while maintaining a consistent brand identity across every touchpoint.

Lidl Plus Signage (Exterior Banner)
Lidl Plus Signage (Entrance Standee)
Lidl Plus Signage (Leaflet Holder)
Lidl Plus Signage (Endcap)
Lidl Plus Signage (Side Shelf Banner)
Lidl Plus Signage (Wall Signs)
Lidl Plus Signage (Checkout Header 1)
Lidl Plus Signage (Checkout Header 2)
Lidl Plus Signage (Checkout Divider)
Lidl Plus Signage (Exit Barrier)
Lidl Plus "How to" Brochure & Flyer
Lidl Plus Employee Keychain

In-Store Signage for Lidl Plus U.S. launch

Columbia Heights, Washington, DC
Columbia Heights, Washington, DC, window vinyl
Columbia Heights, Washington, DC, Pineapple
Columbia Heights, Washington, DC, Tomatoes
Columbia Heights, Washington, DC, Banana
Queens Place Mall, New York, Glass Vinyl 1
Queens Place Mall, New York, Glass Vinyl 2
Queens Place Mall, New York, Glass Vinyl 4

Grand Store Opening (GSO) Window Graphics

GSO Tri-fold Direct Mailer

Front & Back

GSO Tri-fold Direct Mailer

Full spread

Grand Store Openings Direct Mailer Trifold

Grand Store Opening (GSO) Tri-fold Direct Mailer

23 free Groceries for a year giveaway standee
23 free Groceries for a year giveaway screen
23 free Groceries for a year giveaway checkout
AFP standee
Avocados from Peru Tesla giveaway sticker

Retail Signage for Multiple Campaigns

© 2026 Francisco Umaña

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