tee-hee

"tee-hee" is a brand concept for a comedy streaming service. Collateral materials include a logo, magazine ad, gift card and a homepage. The "tee-hee" logo was inspired by various streaming services and TV logos. I noticed that these logos feature an effective font, along with a unique symbol form. I rotated the letter "e" to make it seem as if someone is squinting their eyes, while laughing. If I could translate a sound into type, "tee-hee" is a lowercase chuckle. The typeface Cocogoose represents what Comedy is all about: fun, joyful, and exciting. To compliment the playful logo, I used Brandon Grotesque for the "Where Comedy Lives Forever" tagline.